August 19, 2021
zywebTarget Marketing: Branding Your Agency to “Gen Y”
Marketing and branding have always been important aspects to “selling” a product or business idea. Since the rise of technology in the last 20 years, businesses are finding it more competitive and difficult to reach their targeted consumer. We have reached a time where social media, email marketing, text message marketing, and even Instagram are tools for attracting consumers.
August 18, 2021
zywebEmail Marketing – Tips and Best Practices for Insurance Agents
When done correctly, email marketing can be extremely effective in the insurance industry. With very little effort, you can easily keep in touch with your agency’s current clients or prospects through email.
August 14, 2021
zywebCommunity Involvement and Your Agency: Why It Matters
When you think of community engagement, one tends to think of donating money or helping out at the local soup kitchen. Small businesses today are taking advantage of the benefits that come with community engagement.
August 7, 2021
zywebRefresh Your Employee Performance Review Process
As a business owner, it is imperative to have an employee evaluation to measure your employees' overall performance in your agency. In today’s world, more and more companies are focusing on performance management. Businesses are now required to become more efficient, execute better business strategies, and accomplish more tasks with fewer employees in order to remain competitive.
August 6, 2021
zywebCase Study: Teaching an Old Dog New Tricks
Increased competition in the insurance industry has bred increased competition internally at many agencies. And when one agency realized that their current system did not allow for the right way to attract and nurture the right leads, they sought out a new way to grow revenue.
August 4, 2021
zywebEnsure Your Agency’s Success With Google Local Results
If you have any kind of small business, getting a noticeable position on the results page can be all but impossible. But Google’s local search results, which usually appear after the first few regular/organic results, give local businesses a fighting chance by showing results that are based on your area.