September 25, 2021
zyweb4 Tips for Avoiding Spam Filters
It can take a lot of time and effort to create an email. The last thing you want is for it to go to spam filters where none of your intended recipients will see it. Try using the tips listed below and hopefully your email will show up right in the inbox, where you want it.
September 18, 2021
zywebMake Going Viral Worth It
Ever get a really outstanding idea in your head and think to yourself, “I’m going to make this go viral!”? This is a common thought a lot of us have at one point or another, thinking it’s so easy to get something to go viral. But, how do you capitalize on those thoughts?
September 9, 2021
zywebInsurance Search Seasonality: Mid-Year Check-In
As discussed back in January, the search volume for insurance, as with all industries, ebbs and flows throughout the year. There is an element of seasonality that you must keep into account when you are analyzing your website data and determining the success of your inbound marketing strategies.
September 4, 2021
zywebWhy Cross-Selling and Retention Correlate
One commonality among most insurance agencies is “hitting the nail on the head” when it comes to retention. Many agencies will rely on loyal customers who renew based on their agent's good customer service, convenience, and their relationship with that agent or agency over a period of time.
September 3, 2021
zywebHow to Breathe New Life Into Your Old Blog Posts
If you maintain a blog on your website, the following may be a familiar scenario: You think of a subject you think may be useful to your readers. You put hours and hours of work into writing a carefully-crafted blog post. But when you put it up on your site, it doesn’t get anywhere near the traffic you were hoping for.
August 28, 2021
zywebBuilding Customer Relationships: The Importance to Your Agency
No matter what career path you choose, you build professional and personal relationships with your clients. Coming from an insurance background myself, I understand how important those relationships are. Not only am I finding common ground with people I haven’t met, I make sure I am branding myself and my agency.
August 27, 2021
zywebUser Experience: The “New” SEO Performance Factor
User experience (UX) and the search engines, especially Google, have gone hand-in-hand for a long time. However, as more Google algorithm updates occur and spam tactics get eliminated, those in inbound marketing are being forced to look at quality metrics and strategies, rather than vanity metrics and quick fixes.
August 25, 2021
zywebFive Questions to Ask Before Niche Marketing
Niche marketing in the insurance space can be somewhat tricky business. It can also be immensely profitable. Niche marketing generally allows agencies to enjoy deeper market penetration, stronger retention in the niche segment, a more predictable flow of referrals, and stronger rate negotiation leverage with carriers.
August 19, 2021
zywebTarget Marketing: Branding Your Agency to “Gen Y”
Marketing and branding have always been important aspects to “selling” a product or business idea. Since the rise of technology in the last 20 years, businesses are finding it more competitive and difficult to reach their targeted consumer. We have reached a time where social media, email marketing, text message marketing, and even Instagram are tools for attracting consumers.
August 18, 2021
zywebEmail Marketing – Tips and Best Practices for Insurance Agents
When done correctly, email marketing can be extremely effective in the insurance industry. With very little effort, you can easily keep in touch with your agency’s current clients or prospects through email.